All Services
India local distribution & marketing
Commerce
Building on our experience operating India-Korea commerce platforms and K-POP pop-up stores since 2017, we provide comprehensive services to effectively reach Indian consumers — from distribution network setup to online marketing and K-content offline events.
Since 2017
India commerce since
4 Cities+
K-POP pop-up cities
B2B+B2C
Target market scope
Service Details
India Distribution & Commerce Services
- India local distributor discovery and contract support (distributors, agents, dealers)
- India-Korea cross-border commerce platform operations (launched 2018, v2.0 in 2020)
- India online marketplace entry support (Flipkart, Amazon India, Meesho, etc.)
- India local logistics partner linkage (Axis Logistics, etc.)
- Trademark registration consulting (brand protection in India)
- B2B buyer discovery and business matching
India Local Marketing Services
- India local brand marketing strategy development and execution
- Social media marketing (Instagram, YouTube, WhatsApp Business — India's key channels)
- Influencer marketing — utilizing Skreem influencer platform partnership
- Local distribution channel marketing consulting — integrated online/offline strategy
- K-POP / Hallyu content-linked marketing campaigns
- Online marketing consulting (leveraging McKinley Rice partnership)
- KOTRA and NIPA export marketing support program linkage
K-POP Pop-Up Store Planning & Operations
- Planned and operated K-POP pop-up stores in Bangalore, Delhi, and Chennai in 2023 (535 cumulative cities, 22 companies)
- Experiential marketing for Korean products/brands leveraging India's K-POP fandom
- Local K-POP fan community networks in Delhi, Mumbai, Bangalore, Chennai
- Full management: planning → venue → local promotion → operations → performance report
- Combined marketing formats: product demos, sampling, SNS events, and more
SW & IT Export Marketing
- Selected as NIPA SW Export Marketing Support Program executing agency (2018, 2019)
- Localization and marketing support for Korean software companies entering the India IT market
- India IT buyer discovery and business matching
- Global ICT Forum (GIP) webinar — targeting 4,000 Indian companies across 535 cities
- KOTRA India Market Marketing Strategy Program lecture (inaugural cohort)
Key Notes
- India's high WhatsApp, Instagram, and YouTube usage makes SNS marketing highly effective
- Experiential marketing leveraging K-POP fandom is highly effective with India's MZ generation consumers
- India's online shopping is dominated by Flipkart and Amazon India, but newer platforms like Meesho are growing
- India's distribution networks vary strongly by region — local partner collaboration is essential
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